Casquette

Art direction and strategy for the launch of a new women's cycling lifestyle magazine and website

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We launched Casquette a women's cycling lifestyle magazine with a circulation of 10,000 along with an editorially-driven website. The quarterly magazine features entirely original content, all written and art directed by Chapel - including interviews, features, reviews and fashion editorials.

Within the first month of launching, the website has had more than 70,000 unique visits, receiving very positive feedback from readers and the highly competitive cycling industry.

 

DISCIPLINE

Copywriting
Magazine design
Website
Social media

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